When I started on Twitter I had no idea what I was doing.
So I made one big Google Doc where I started saving all the best “brand tweets” and grouped them into categories.
I've spent the last few weeks turning that into this little handbook. Hope you find it useful.
Make your brand relatable.
Sparknotes sells literature study guides. Twitter and literature study guides don't mix. So Sparknotes use pop-culture to make literature relatable.
Heya. Sorry to break the flow. We're half way. If you're enjoying the handbook and you might like my newsletter.
Each week I share a new real world marketing example. Short, sweet, and practical.
44k marketers read it. I'd love you to join. Let me read it first.
And finally, consistency is how you imprint yourself. Your followers should recognise you without looking at the icon.
There's no better example than no name. Consistent tone, aesthetics and message.
You made it :)
Thanks for reading.
Oh, and if you'd like to read more case studies I've written loads more over here. All short, sweet, and practical. It's been my life for the past 18 months.